Creating an open learning culture focused on increasing metrics that matter is underpinned by doing the following four things well:
Define the One Metric That Matters (OMTM) that will drive meaningful progress for the organization. Identify and capture Risky Assumptions: the untested, good-faith beliefs about problems, solutions and implementation details around improving this OMTM. Create a sprint plan matching these hypotheses with tactics to drive meaningful improvements.
Confirm instrumentation for data collection is correct and that it is being stored well for efficient analysis. Monitor the pace of measurement to ensure enough data will be collected over an appropriate period of time to provide real insight into the risky assumptions that drove the plan into action. Just enough data, too much leads to the risk of time-related external factors (exogenous variables) and analysis paralysis.
Analyze and discuss how the OMTM changed along with the measurements to accept or reject the plan's Risky Assumptions. Run a retro to identify team patterns to start, stop and continue. Assess the importance of the OMTM, whether it should be re-elected for the next plan or whether new candidates should be considered.
We typically start with an initial assessment of a team's product culture, conducting something we call a Product Feedback Loop Audit. In tandem with the audit results, we prepare a proposal of support services to improve your team's product loop where needed most.
The following summarizes the core characteristics of the product feedback loop that we assess during an audit to determine the biggest improvement opportunities.
Our team has broad experience across the key components of the modern digital product development cycle. Here are the key support services we can provide to brighten your product's future.
Unlock the One Metric That Matters (OMTM) driving your product's destiny. Using lean startup principles, we help you form the core hypotheses and questions of your product.
Drafting actionable plans to implement product experiments capable of provding real insight.
Translating business goals and product hypotheses into tactical, realistic sprint boards and applying the right management approach to drive a successful build process.
Mobile-first designs driven by a modular patterns library, our UI/UX design process is designed for seamless handoff to developers using Figma.
Mobile-first development with a keen eye on performance, our team largely uses React/NextJS to deliver modern web experiences.
Using the Expo framework, our team builds mobile applications. With knowledge of native Android and iOS application languages, we can provide support on existing applications as well.
Implementing measurement of key interactions that enable assessment of Risky Assumptions to validate hypotheses about driving OMTM improvements.
Creating core branding elements that represent an organization, including the visual identity, typography, color palette, tonality and photography style.
GraphQL API-first and serverless backends using Go and TypeScript are our sweet spot, our team also has experience with traditional backend platforms such as Django, Laravel and Ruby on Rails.
Our team has deep WordPress expertise, along with data migration experience into and out of other CMS platforms.
Implementing and improving both Shopify and WooCommerce applications, ideally headless.
Designing, implementing and managing transactional and event-driven messaging to drive higher customer lifetime value (CLV).
Driving organic user acquisition through strategic content planning, keyword research, along with building and implement content calendars.
Planning and executing a consistent, brand-relevant content publishing and engagement plan on platforms such as Facebook, Instagram and Google Maps.
Our growth partners have deep expertise in driving substantial user acquisition at effective rates.
Using the Unity platform, we've been building augmented reality (AR) development expertise to power the interactive experiences of tomorrow.
Providing support on role descriptions, recruitment strategies, interview checklists and conducting interviews themselves when helpful.
When you need extra help to keep the in-house product team humming, we tap our wide partnership bench to find you the right person or team to provide ongoing support.
We tackle data cleansing, machine learning and data modelling to unlock insights about your business.
We design and build live reporting dashboards using accessible tools like Google Data Studio, along with custom reporting interfaces and spreadsheet exports.
Let us know what you're working on and we'll be in touch soon to line up a time to explore how we can help.